Tomorrow's shoot

I have a commercial/lifestyle shoot tomorrow morning. It will be at the Hallowed Grounds coffee roaster I have spoken about recently. It should be fun. I will run it like a lifestyle shoot, where I watch and observe then shoot pictures of anything that looks interesting. There are a few goals for these images. The first is for publicity. I want to get some shots they can use for flyers and advertisements. The second is for a coffee table book project. I thought about getting their product from delivery to customer. Then they can put their story down on paper and that can be put into a book format and sold in the store. The initial shoot will be pro bono. But I need to come up with usage fees for the book. The time shooting the images are free. But creating products is where I will get some fees back. Most likely they will be from the sales rather than fees up front. Again, this is more to get my name and work out in the public eye and of course, word of mouth advertising. Hopefully in the positive. Especially since newspaper advertising was a waste of money.